Carl started in advertising as a junior creative at Ogilvy, then moved up to creative director winning a host of awards along the way, including Cannes Gold, New York Festivals Gold, Gold Clios, Bafta, D+ADs, to name a few. After a spell at Bates (CD), D'arcy (CD) and McCanns as executive CD, he then joined Garrett's film company in 2001,and was nominated at Cannes in the Young Directors' section. He has recently shot campaigns for Wales Tourist board, Cancer Research and Golf Tourism; and is currently developing a film with Allen Jones the pop artist. He is now directing through Annex Films. Dirtbox will also be exhibited at a London Art Gallery with four wall screens interacting simultaneously. Carl is currently developing his first feature film.